Tier oneOne Signature
The confident beginning.
A compact counter for community and regional malls, with a curated core of bars and coins and a service model built for efficient daily trading.
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Choose the right scale
Three formats. One uncompromising standard.
Choose a format by location, service depth and operating capability, not by ambition alone.
Format finder
Which format fits the site you have in mind?
Five quick questions give an indicative format. It may well be that none fits yet, and the finder will tell you so.
Tier one
Tier twoOne Premier
Consultation becomes a service.
An enhanced store for destination malls, with seated consultation, a custom-order service and a deeper range of bars, coins and 22K pieces.
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Tier threeOne Elite
The house at landmark scale.
A pavilion for landmark and luxury malls, with private consultation rooms, vault-grade display and priority allocation for high-value clients.
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Three formats, side by side.
The standard is the same in every store. The site, the depth of the range and the service model change.
Highlight
| One SignatureThe confident beginning | One PremierConsultation as a service | One EliteLandmark scale | |
|---|---|---|---|
| Site profile | Community and regional malls | Destination and regional malls | Landmark and luxury malls |
| Indicative size | 8–12 sqm | 12–18 sqm | 20–35 sqm |
| Held in metal | 70% of core investment | 75% of core investment | 80% of core investment |
| The range | Bars from 1g to 100g, coins and 22K gift pieces | Bars to 1kg, sovereign coins, 22K, 18K and bridal gold | Full range including kilo bars and limited releases |
| Service model | Efficient counter service | Seated consultation, appointments and custom orders | Private consultation and VIP clienteling |
| Display | Two secure glass zones | Extended display with consultation counter | Multiple vitrines and advanced security |
| Operating model | Owner-led, two trained staff | Owner or manager-led, larger team | Professionally managed flagship team |
| Launch support | Training, toolkit and opening plan | Enhanced local launch and merchandising | Bespoke launch PR and head-office involvement |
| Allocation | Standard replenishment | Priority sourcing | Priority allocation |
On a phone, scroll the table sideways. Investment figures depend on the location and are issued in a written commercial schedule.
How the format is decided
Format follows the site. Six things decide it.
We apply the same six-part test to every location, including our own. You can try it yourself on the route to opening.
- Mall profileTenancy mix and the quality of the anchor stores.
- Position in the mallFrontage, footfall, neighbours and visibility.
- Rent as a share of salesRent and service charge against forecast sales.
- CatchmentIncome profile and how often gifting occasions come round.
- Security and custodyWhat storage, insurance and guarding the site needs.
- Operator capabilityExperience and evidenced funding.
A site that does not qualify gets no store. That is a feature.
Opening a weak site to fill a map costs everyone more than the fee it earns.
The next step
The right format is confirmed after feasibility, not before.
Formats are confirmed only once the assessment is written into a site feasibility record.